Thursday, April 2, 2015

Equine Marketing

Equine marketing is not a fun class to take, I don't recommend it to the hobbiest. But I have learned a lot about how to properly shoot horses from it so I thought I'd share that knowledge with you folk.
Your horse must be in perfect condition before you even begin to shoot photos. Then depending on your horses style and their conformation and what you're selling them for depends on how you will photograph them.
The most common shots for horses for sale are the profile and 3/4 shot. The profile is mostly used to show off the horses conformation. The horse will have no tack on other than a halter, the horses leg position should be the closest legs to the camera should frame the horses body (meaning the other legs should be under the horse more). The 3/4 shot is much like the profile but you have the horse in a 3/4 profile of the horse. The horses legs should be squared up and you want to be standing at a place where all the hooves are equidistant apart. Also a good tip is to always shoot at the horses heart and to crouch down to an appropriate level to make the horse look larger.
That's all I got on the most basic ways to photograph horses to sell.
Here are some examples of each.


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